"With a growing number of long-haul flights launching from Birmingham, we’re clearly demonstrating the desire by airlines to operate to and from the Midlands"
PK is putting so much spin on Binman that it's making the world believe that long haul expansion is imminent. However the one good thing that it has going for it is the B777 is a fairly new aircraft for them and if they plan it right could offer superior levels of service compared with United's 757. I have yet to find any comments on BI on flyertalk.