Herb started with a clean sheet of paper in the 70's
QF domestic started with a clean sheet of paper in 1989, Until a "hero" of '89 conspired to undercut it in 2000 and so began the slippery slope downwards.
Interestingly, QF first employed the A330 under the QF shorthaul conditions. As I understand it, when the domestic/international establishment reached a trigger point a few years later,
BOTH the company and AIPA agreed to transfer the A330 to the Longhaul award. The result was a loss of money in the pilots pockets and a huge loss of efficiency and also increased costs to the company. Something about it being just too hard to run an international operation under shorthaul provisions as the company systems could not cope.