- Squeeze Virgin from both ends of the market.
(Worked for a while, not working now)
- Stop a new entrant coming into the market.
(Tigerair)
- Break the unions in Qantas
(Last piece of the strategy, the other two failed so not sure if they are going to hold on to this one. Clifford almost ruined Rio with this agenda and fortunately they got rid of him before he could complete the job)
The experiment has failed miserably Alan. Suggest you change course rapidly or this once great ship is doomed.