this has been the case for over 5 years.
when I look to travel overseas I check the available flights on web jet.com or flight centre.com and of course the costs.
left side of the table of flights that comes up is the cheapest. right side is the most expensive.
always!!! on the left are Thai Airlines, Malaysian Airlines, Singapore Airlines.
absolutely always in the far right hand column is Qantas with an equivalent fare twice to three times the fares in the left side column.
I fly Thai Airlines and I fly Malaysian Airlines, partly for the cultural experience.
Gentlemen I would suggest that I and millions like me are the cause of the Qantas problem. A total incompetence in responding to the challenge posed by being always in the right side column with a fare twice the competition is the actual cause of the problem. With a little irish poofter playing his games at the helm you have no chance.
ymmv.