Did anyone think it would work?
Minoan were just the same at Oxford.
To make Regional work, you must start from a small base, not numerous destinations.
Darwin means just what to folk in the Cambridge area?
If your locals are not aware of your product, what hope do you have?
Maybe Etihad will throw £millions at Cambridge.
You just cannot start up routes with minimal advertising despite what your sales team tell you.
Pick one or two routes, make sure the airline can connect you onwards, or failing that undercut the market for 24 months.