But on the flipside innovations that the customer has seen including the QBagTag, QCard, ipads on 767/717. But on the whole despite slipups I still think the overall customer experience is better on QF - meals, drinks for all, better food in the lounges, alcohol spirits in the lounges, but undoubtedly Virgin has closed the gap (as it should when converting from an LCC)
Innovations for some but not necessarily an improvement in experience.
QBagTag was accompanied by no more human interaction on check-in and if you don't have a bag tag, good luck with the bloody stickers.
QCard is nothing that VA don't have
iPads are OK on 767s but bettered by VA's BYOD product.
Drinks and food in the lounges are pretty much the same with either airline and the QF Club has become an over-populated zoo.
Drinks for all is great but it added cost and it probably wasn't a must have.
Food for all can be a mixed blessing with either airline's offerings sometimes being underwhelming to say the least