The The,
You do make some good points re catering, transpac product and recovery.
QF is way too late with its upgraded A330 product in particlar.
But on the flipside innovations that the customer has seen including the QBagTag, QCard, ipads on 767/717. But on the whole despite slipups I still think the overall customer experience is better on QF - meals, drinks for all, better food in the lounges, alcohol spirits in the lounges, but undoubtedly Virgin has closed the gap (as it should when converting from an LCC)
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BNEA320
The rot for QF Domestic started when VA started on lower wages and costs, then JQ picked up Impulses's lower cost base, then TT started with an even lower cost base.