I know what Phileas is saying and you would be suprised as I know of somone recently travelled Munich - Amsterdam - Paris - Cardiff and believe it or not it wasn't because he liked planes.
I suppose it all depends on how it fits in to their schedule because the aircraft I believe does not operate direct.
Loganair would be interesting as o course they would be using the Flybe brand and therefore technically the route would still be sold using the Flybe platforms. It's the case unfortunately of airlines who have the aircraft availability with relatively short notice as route planning is usually done well in advance.