Disgraceful!!
Maybe if we had an ounce of decent advertising of the Ozzie brand then Australians and the Government may feel more passionate about helping this cause.
Why should any member of the Australian public feel passionate about saving an icon that was once all about Australia but now is not?
What happened to "I still call Australia Home"? JB might as well pick up that line and run with it as it seems it has been abandoned long ago.
If this brand trashing was not deliberate then it has been a massive shot in the foot by a bunch of misguided fools.