From the
SMH 5 Dec 2013: "The airline industry is a tough game but Joyce hasn't made it easy for himself. Qantas is far bigger than Virgin but he has allowed the airline to outwit him every step of the way. If this latest demonstration of the pain Qantas is suffering doesn't work, his next card might be to threaten to close international and the many thousands of staff."
Fact is, it's been all about slash and burn and hitching wagons to Emirates. When did you hear about anything in the way of improvements to customer service from QF? One gets a sense of quiet desperation from the staff when flying as SLF, and the domestic fleet and facilities look worn down.
Appointing AJ and letting JB go to Virgin will go down as one of the most expensive mistakes they've ever made. Whose head needs to roll over that one?