I think some folks confuse "profit" with cash. A company can have big write-downs for example leading to losses while being cash-flow positive. Qantas "losses" must be looked at in terms of other inputs and cash retention etc. 1000 unfortunate staff redundancies is less than 3% of total staffing....
In more ancient times, Qantas - Australia's Overseas Airline, was euphemistically known as, Qantas - Australia's Overstaffed Airline!
It is not apoplectic.
I agree the CEO/Board are not on top of their game however you look at it...they pay little attention to their overseas markets in my opinion. Try ringing QF sales in the USA on the east coast [NYC is a port eg] in the evening [call back tomorrow is not customer service]