Well it certainly has been a nicely orchestrated campaign. This financial performance was known back in early November when all departments in engineering at least were briefed on austerity measures.
Then we had the ramblings about VA's capital raising.
Then we had the fairgo4qantas website up and running.
Then we had the new government publicly acknowledging that they had some forewarning of a big loss, canvassing options out there to gauge public reaction.
I'm interested to see what the end game will be, if this line in the sand purposely putting overcapacity on routes to protect a figure is so detrimental to the bottom line, why do they persist? If 3% yield decrease = $300 million loss, then reduce capacity.. I don't get it.
If profit maximizing 65% line in the sand is so profit maximizing, why is Qantas bleeding ? Never let a crisis go to waste, lots of capital to go slashing and burning. I wonder who is going to cop it this time around.