Bladecrack, Sven,
I think you are being slightly unrealistic in expecting a single pilot to be able to remember the exact location of a small non-descript building, among many other larger buildings and obstructions, while dealing with (probably) a major emergency, at night! Yes of the course the pilot (RIP) was familiar with that part of the city, but what tends to stick in our minds from local area knowledge is the features which are either a hazard to us as we go about our business, or useful landmarks (in many cases, one feature can be both at once). The Clutha was neither of these.
In fact, your mention of 'prominent buildings' kind of makes my point for me!
TOTD - Either way, this only applies if you believe this crash followed a controlled autorotation, and all the evidence so far indicates that it did not.