Berealgetreal:-
Very simple solution:
1. Let go of the market share and run the business
like everyone else in the world does. (It's an ego thing I think).
2. Put up
airfares.
1. American airlines have Chapter 11 protection, other airlines have different forms of government support e.g. lower fuel prices or lower or no taxes.
It just ain't a level playing field.
2. As the flying public vote with their pockets raising fares will only drive customers to other cheaper subsidised airlines.
IMHO
Cheers.