Frequency, frequency, as Phileas says it is a business route so twice daily is not ideal, long term smaller and more often is far more preferable. The fare is not so critical it is not a low cost route. Overall then, the best they could do with just a day return so hopefully it will attract some good support. Can't see me using it a lot as my regular flight departs LHR at 1700 and returns at 1250 so it will still be two one way car hires I think. Doing it next week and the cost of the car round trip is just £130 plus fuel for me, Lady Groundhog and a mountain of baggage which weighs about 80 kilos. Flybe would charge that for the baggage alone!!