Although I don't know the slighest bit of info on this case at present - apart from what is provided here - I know of the Administrators involved.
Usually, Administrators have no concept of how to run the business that their trying to save.
In this case, one of them involved happens to THINK he knows something about the business......sadly he's mistaken!
Now, any administrator worth their salt would look to an industry expert to assist the company to restructure and operate profitably......Again in this case, I think the opportunity to take on this expert will be lost and the company doomed to failure.
If there is an industry expert involved then no doubt the Administrator is probably NOT giving the opinions the Expert has put forward.....
Something about a leopard and his spots!!!