Virgin Australia adds to calls for Qantas scrutiny
Ben Sandilands Nov 28, 2013 4:39PM
Virgin Australia has joined the calls for a much closer look at the underlying factors in Qantas calling for actions to curb its $350 million capital raising.
It’s a very short statement:
Over the last three years, Virgin Australia has had a consistent strategy of bringing strong competition to all key market segments, including the corporate, government, regional, leisure and budget segments.
We have made significant progress in this regard, despite our major competitor’s publically-stated strategy of maintaining a 65 per cent share of the Australian domestic aviation market at all costs. Virgin Australia believes that a level playing field should include a full and proper investigation of our major competitor’s 65 per cent “line in the sand” policy.
Virgin Australia is a publically listed company and it fully complies with all its legal obligations. Virgin Australia’s recently announced Entitlement Offer is designed to raise funds, which is something that any publically listed company can do.
As an ASX-listed company, our aim is to create a long-term sustainable and profitable business, for the benefit of our shareholders, our 9,500 employees, our customers and ultimately for the Australian economy.
The Qantas Sale Act is a matter between the Government and Qantas.
However the sting is in the call for a close look at the 65% line-in-the-sand fetish in the Qantas group.
On its own words, Qantas used that ‘line’ as the rationale for adding excessive capacity on routes where the Virgin Australia competion had been doing the most damage, with the intention of driving it into loss.
However the tactic has also severely impacted the Qantas performance, and been a major factor in driving down the QAN share price, which in turn has arguably seriously impacted the Qantas capability of seeking its own capital raisings to counter the ‘generosity’ of Air New Zealand, Etihad and Singapore Airlines.
Virgin’s statement seems crafted to make politicians and Qantas shareholders the same question:
Should the government bail out or partially renationalise Qantas to save it from its own mistakes?