Seems like a lot of things happening in the company at the same time.
Concerning crews, it is mainly the rumour about European bases as from next year (yes, they figured out that not everyone can be based in BKK when most flights will be from Scandinavia/LGW to the west).
Also read in media that they are in talk with Boeing about a few more 789, but -9 this time. If they can find the slots they should be coming in from 2015.
Company hiring a lot of pilots at the moment to fill the four aircraft coming first five months 2014.