Quite clear by Canadian Affairs reply to me that they have simply very little interest in BHX irrespective of loads or yield and theres very little you can do about that.
So you are basically saying it is a political decision?
I very much doubt that. If any non-state airline is going to play politics these days, we know the kind of games MOL play with smaller airports and regulators, and he's had his spat with Brum in the past - because he can.
For a long haul operator, airport costs are a smaller part of the deal anyway, but the crewing comparisons with MAN might well be a factor.
I would never make any assumptions about yields based on loads - long haul leisure on a low frequency will almost always get good loads, because you can always discount the final few seats.
You want to go on a flight that is popular at a time that is popular? Well, I'm afraid that's their response.
In an industry where margins are wafer thin as they are, there isn't much to gain from taking a risk on another flight, even if that too would be popular.