WOT MJ JUST SAID!
Perfectly describes it.
Fisbang, while that would be nice it almost always takes longer than an ATIS broadcast, which in your post mentions max 30 seconds. Not too long ago I listened to 34 seconds of guff on Edinburgh's ATIS BEFORE getting to the weather, all of which was either NOTAMed or irrelevant. Inverness is generally worse and most of it utterly irrelevant.
'Activity of a dangerous nature below 500 feet' - describes most of the Scottish Highlands, what's it doing on the ATIS? Like I said, probably done with the best of intentions, but actually very counterproductive. If you think of ATIS as another form of R/T, the same principles apply:
Brevity, Relevance, Clarity.
The CHIRP comment describes it as a growing problem. QED.