Originally Posted by
racedo
Possibly but reckon they made €2 billion plus since then............
Okay, let's try to be more positive. Could have made €4 billion since...
In reality, even FR is unable to calculate how many millions might have cost them reCapcha, for example. Not the royalties, just in terms of revenues lost by scaring away some (inpatient) customers. Similarly, it's hard to assess the long-term effects of advertising the 1 euro tickets prices without showing the additional fees and charges. Yes, it's an old way, now the final rate is being shown, but people do remember old things. Once disappointed by finally having to pay for "1 euro ticket" maybe some 30 euro more (several years ago), they still think: Oh, tickets for €20? Let's add the (memorized) €30, it'll be 50 euro one way. Not true anymore, but that's how many pax recall the booking process experienced at the time.