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Old 3rd Nov 2013, 17:14
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Skipness One Echo
 
Join Date: Aug 2002
Location: London (Babylon-on-Thames)
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A core defensible base is one where you have a loyal customer base, a good product and the carrier of choice in that market. Mock as you like, but unless you have a better suggestion, that's a good plan.

A non defensible base might be a secondary carrier which has done all of the above only for someone like BA to start in competition and blow you away, like CityJet at LCY on some routes.
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