Apart from the odd notable exception there is a complete lack of marketing of general aviation in the UK.
And the committees that run these 'clubs' are the very ones who moan that the business is unsustainable, why do we have a dwindling amount of members, the aircraft are flying wrecks, GA is too expensive, the younger generation are not interested, we could go on and on.
Manners and courtesy cost nothing, and yet, with the notable exceptions, many clubs lack a hint of the very thing that would engender and facilitate more people to come along.
Yes, it is a very odd set up.