The point of getting lots of reports into the system (and to make the reporting levels a KPI) is to get staff generating reports and used to the idea of submitting them. The fact that you're still doing this signifies that you're still in the "Reporting Culture" or earlier stages and a fair few cultures away from being "Just".
Does that spinning Campbell chap do the
PR for the SMS system now?
I think EZY goes for the earliest stabilised approaches to get their fuel costs down too.