Every year the Jersey Branch of RBL produces a different pin, in a limited edition of [usually] 3,000. They have become collectables for some people, and a very small edition of box-framed sets has raised large sums at auction. In addition, most years there are small production runs [100] for organisations such as Police, Fire & Rescue ... and this year it was Police again, The Law Officers and the WRVS. In addition there are even smaller runs for Poppy Appeal volunteers, so you end up buying 2 every year. We ask for a minimum donation of £5 ... many people give more. And we usually sell out, from our pop-up "Poppy Shop", within a couple of days!
As Laaarbruch72 says, you stand out of you wear "last year's pin"
One day my collection will be very valuable!