Define what Market share..............
Reason for asking is EU industry is so vast that trying to define losing market share then you need to define exactly where.
Was thinking perhaps:
(1) FR pax may be getting hacked off with the unreasonably high extra charges and aggravation on FR, so considering other carriers instead;
(2) the
perception of extra charges and aggravation plus bad customer service may be driving new users to choose other carriers instead even if the fare is higher;
(3) U2 going after new types of pax, e.g. business pax rather than just leisure pax.
Mention U2 primarily as the only other comparable carrier in size, number of pax carried and routes/destinations.
Also ask the question because it appears to be a remarkable change of attitude from the top of the FR management.