oapilot,
Knowing the route and the catchment area of old I'd suggest that FlyBE's load factors and/or yield were something similar to p1ss poor.
Brymon, BA, ASW were offering Y25 per flight some 3 or 4 times per day, that's a max of 100 seats to fill per day, how many seats were FlyBe trying to fill per day and just perhaps this was just one of the routes that got them in to such a mess financially!