Skipness
Sorry but your attitude is exactly what's wrong with the country.
This is why the NHS outside of vast population bases is a joke, this is why there no 24 hour fire service cover apart from two stations.
It's the I'm a Londoner and bugger the rest of you attitude.
Suppose it's fine until such time as you decide to retire to Cornwall ey !
And for the record I also did a marketing/advertising job before I decided to do something worthwhile with my life, and with respect if you market it correctly you can sell ice to Eskimos
cs