This gets more odd as it goes on. Bjorn tells us that he expects people to "self connect" into Gatwick from throughout Europe.
The Norwegian network into Gatwick will have people coming in only from Scandinavia and Mediteranean sun spots, so presumably Bjorn's "self connection" will mean most of his target market having to usie rival airlines to connect into Gatwick. Is he serious?
Just how good does the fare from Gatwick to LA have to be to absorb the cost of a "self connecting" flight, before we even consider the extra time and inconvenience of the connecting flight?