business routes to the likes of Paris Frankfurt etc simply don't work
Frankfurt and Paris were introduced in April 2012 but were axed in sept 2012 due to dire loads!
They could if they were
promoted and most probably on a seasonal basis (June-August an example). Kerry supports a Frankfurt route year-round pretty well.
To state that bucket and spade routes are unsustainable is a little ignorant.
What's also a little ignorant is the fact that apparently new jobs will be created, when really you have all this capacity in the Summer and a fall off, of nearly 40% capacity in the winter that means employment is extremely seasonal, not sustained. Given our current situation, inbound tourism should be pursued vigorously and it can be, as this with outbound demand can balance year-round performance. The gathering is testament to that.