From the press release:
"snowflake will start with four Boeing 737-800 aircraft, with seating for 150 passengers each."
150 seats in a 737-800 is hardly in the low-cost mould......most other lca's put 148 or so in a -300/-700, and a charter config -800 holds closer to 180. Can they really compete with the "true" lca's in the long term with this lower density?