Sorry for any confusion misterbonkers, I said for £100 or so less money, people can have a 30-min trial lesson... I meant £100 or so less than the £290 being charged for their 10-minute flight!
I've seen half hour trial lessons being offered anywhere from £170 to £200, depending on the school. My first lesson was in 1996 and cost £145 from Argos, for a half hour trial lesson gift voucher!
And I don't think this can be compared to buying a product at wholesale at £A and selling it retail at £B... this is completely different altogether.
This is about a scheme to get wannabee pilots in the door for a fake interview, telling them all that they're in the top 10 and asking them to part with £290 for a 10-minute 'assessment flight', followed by an email saying "you didn't get the job".