Having commented on previous "innovative" schemes jerrysenior seems to have come up with, it comes as no surprise to me that this one looks extremely dubious.
Get a gullible reporter to write a good news story, big yourself up, throw out a lure and then hope everyone bites. [Sound almost like a bloke who was going to fly firefighters to incidents for free!]
I feel some sympathy for the patsy who's been offered the first "apprenticeship". He must be beginning to wonder what he's got himself into. Of course, it could turn out he's the son of a mate of Jerry's.
Let's hope the press put a proper investigative journalist on to this so that the public can get to read the true story.