I don't think an R44 was used though. They do their flight training and assessments in the R22, which is a lot cheaper to operate. Still, £290 for 10 mins in an R22 is outrageously expensive.
For about £100 or so LESS money, those people could have had a bonafide 30-minute trial lesson at any helicopter school in the country.
What they have been made to do instead is pay the best part of £300 for a 10-min flight under the pretense of a job interview selection process.
I'm guessing that they have been suffering in the recession like everybody else and students have been thin on the ground in recent years and I can only imagine how they rubbed their hands with glee when they dreamt this up.
Dozens of other flight schools could have done something similar to prop up their businesses during the recession, but didn't. What does this suggest?
And it's highly unlikely that these wannabee pilots handing over £290 for a ten-minute jolly will even know about pprune, so this will carry on happening.