That is a severely 'pastied' (as in pasty for non infantry types) he had there.
Surely that only has a place as head dress in the field, with a slightly more orthodox one for parade and ceremonial.
On the other hand I find him a good role model and a brilliant ambassador for what is good in the UK. He walks the walk as well as talking the talk and is 'one of the lads' as much as he is Royal.