Thought the Helihub report was a bit one sided, anti EXCEL and factual incorrect. A couple of points to note.
Although Rolls Royce didn't have a stand, there was the regional M250/RR300 rep, plus one of the VP's from the US walking the show, wearing large badges.
Multiflight had a stand and very well represented by all the departments
Eastern Atlantic were also walking the floor for at least two days.
Lots of the people I spoke with had an excellent show, with top quality people coming to see them; our company included. When you can put good quality giveaways on the counter, and they don't get grabbed by the bag fillers, something must be right.