C'mon Buster - take the cure and kick those pesimistic negative thoughts.
All the airlines you mention as having failed at Luton have only two things in common: they all operated services through Luton and they all failed. Otherwise, there's no common denominator.
'Fly-Now' deserves to be supported and to succeed especially as its new management seems to have some refreshingly good ideas not least a healthy start-up revenue stream from various local, national and EU grants (if for no other, a good choice to headquarter at Luton [cf. easyJet] at least in the early days).
Far more pertinent to the discussion is whether or not the increased traffic likely to be generated by 'Fly-Now' can be efficiently catered-for by the existing crap local roads and inadequate local airspace.
Now that's where I would join you in being seriously pesimistic and negative...
