You mean, like telling pax that airlines don't want to change the fabrics they use or install water sprinkler systems or accept mandated use of smoke hoods because, thanks in part to the arrival of the lo-co carriers, pax no longer want to pay the sort of money that would be needed for all these wonderful but somewhat expensive cabin refits, water sprinkler systems and smoke hoods?
A CAA study looking at historical accidents involving cabin fires over a 30 year period concluded that around 34 lives per year would have been saved had all the aircraft involved been fitted with Cabin Water Spray Systems.