Dear God I hope it's meant to be a joke, albeit a very unfunny one. As THS points out, it's just a take on a commercial from a few years back over here featuring an NFL player "gripping' office staff in the same manner.
On a pseudo serious note, if you think the role of commissioned officers is to apply discipline, you weren't paying attention in class as to what all those WOs/SNCO were supposed to be doing. It's the difference between policy and execution.