A non-existent marketing department is a big issue, with a perfect example lying in Aer Lingus Regional.
Aside from the announcement they were launching MME-DUB, not a single peep was heard from them. I don't recall hearing radio ads, reading newspapers ads, nothing.
Now they're going into NCL (which is a big enough kick in the teeth on it's own) I'm sick to death of hearing every five minutes about this great new double daily Dublin service for just £29 where you can pre-clear US immigration etc etc.
Normally, I'd be concerned I'd just gave them further advertising with that above paragraph, but their own campaign has been so extensive half of Australia knows about it, so what does it matter!!!