The issue with ticket price is how much more someone is willing to pay to get what they want. For example, my flight tomorrow, SFO-FRA, is booked on United, not my favorite airline. I'd much rather fly Lufthansa becuase not only are the seats more comfortable, but the service and other amenities are much better. But, in the case of this flight (on leg of a longer journey), the price differential was about $300, more than I want to pay to go LH. If it had been, say, $50, I'd jump at the chance to change. And so price, while important, may or may not be the determining factor, depending on how much more one has to pay to get what they really want versus what they will settle for.
Also, in your survey you have three items that really all related to seat comfort.
Last edited by Mark in CA; 23rd Sep 2013 at 18:01.