A former Belfast man who heads up the Pacific Asia Travel Association says there's scope to develop a direct air link between Northern Ireland and China to cash in on the Chinese fascination with all things Titanic. martin Craigs has facilitated the visit of Titanic Quarter representatives to attend two of China's largest tourism industry events as part of a global marketing initiative.
And he believes Northern Ireland has "an impressive tourism" offering for high-spending Asian travellers - providing there are adequate linkages.
"Long-term, the key to helping Northern Ireland access this immense market is to promote a direct air link between Belfast and China," he said yesterday.
"Given the enormous appeal of Titanic to Chinese audiences and the growing lack of capacity in London's airports, the concept of a direct link could become a reality.
"That's something I personally want to see and it's an issue which I've already broached with carriers."
It is understood management at Belfast International Airport have made tentative enquiries about the possibility of a route to Asia.
More Info:
Calls For China Air Link To Cash In On Titanic Interest | Business | The Irish News