As soon as I saw the title of this thread, I knew it would turn into a magnet for the Boeing v. Airbus d-bags; get over it guys, it doesnt matter how profitable your aircraft is, you wont ever see the result in your bank account so why care?
Back on topic; in the article it mentions that LH will be one of the launching customers, not the launch customer. Boeing will officially launch the B777-X at this years Dubai Airshow, the next big questions are, how many do we think EK will buy, and will it impact on the A350 order?