In the unlikely event that this is carried through, and I think it's just marketing hype as usual from the master of sleight of mouth, it will end up costing the company money. So many people object to flying with them and only do so 'under duress' because they seem cheap. As soon as that price gap narrows as costs are passed on to punters, passenger numbers will drop.
currently there is only one airline in Europe that i refuse point blank to fly with and that is Ryanair and its not because i feel they are in anyway unsafe in fact the reverse is true.
Ditto, but I have concerns about their safety despite their currently almost unblemished record.
Just spotted this :
Ryanair boss O'Leary throws down gauntlet to BA with plan for £6.30 flights to the US | This is Money