Ryanair Pushing Customer Focus Lets O?Leary Confront IAG - Bloomberg
Reading this, I get the impression that Ryanair has finally realised that they're needlessly irritating passengers, to the point where, if their prices run close with other airlines, passengers will generally choose to fly the other airline to save themselves the grief.
I wonder are we looking at a full shift in
PR tactics, towards their passengers? Is it time for O'Leary to take another trip back to Southwest, have a closer look at the marketing and
PR side of things?
For a company that's obviously had a massive growth rate over the previous years, and which is now reportedly stalling somewhat, it would seem that they need some sort of rejuvenation to help kick it off again.
As they say, a smile doesn't cost anything!
