I do love BM for trying but their strategy seems flawed going by the article here:
TravelMole - News
Keen to salvage the good will and recognition of the brand while also promoting its 'Britishness', bmi regional will drop the regional and become 'bmi' during the course of 2014.
The airline also hopes to fly more domestic routes for countries in mainland Europe, starting in January with the first scheduled services connecting Stavanger with Harstad and Tromsų in northern Norway.
Rebrand as BMI to concentrate on "Britishness" yet launch domestic Norwegian routes too?
We're also looking to work closer with some of the big European carriers and may look to feed some of the European carrier networks.
Yet no codeshares/mileage earning/FF benefits on present routes into STAR hubs like CPH, BRU, ZRH, FRA etc? Surely these are the types of feed they're talking about.
Seems to be all talk and no action so far. Not meaning to be negative but all they're proposing is what bmi regional used to do when a STAR member. Why didn't they link up on these routes when they became independent? They've already had to drop or downgrade certain routes to STAR hubs. Talk about shutting the stable door once the horse has bolted!
Good luck on ABZ-OSL but hasn't it been tried before by City Star?