You lot have almost all fallen for it hook, line and sinker. A very recent quote was along the lines of "Short of murder, negative publicity sells more seats than positive publicity". And so many of you are perpetuating that negative publicity for him!! The cost of initiating that court action in SA (win or lose will be rather irrelevant) is a tiny fraction of paying for publicity through any advertising or '
PR' processes. The publicity gained (and primarily because of how it stirs people up!) is immense. People in SA who might never have heard of the airline will now know about it and if and when they travel to Europe are now more likely to look into using them for their travel plans. No advertising would have ensured that. And for every one that says "Add me to the list of people that wont be flying with them", a dozen or so will think 'who is this airline', look them up on the internet and think 'wow, their tickets are cheap' and consider flying with them. Job done. And all of you who publicly rant about him are willing participants in the Michael O'Leary publicity campaign...