Thai Airways official Smud Poom-On said that "blurring the logo" after an accident was a recommendation from Star Alliance known as the "crisis communication rule," meant to protect the image of both the airline and other members of Star Alliance.
So that's another 20th Century regulation that no longer applies!
In the days when pax did not have camera phones you could, to some degree, manage the news of images.
Now that the image is everywhere in minutes and everyone knows who the carrier is?
The blanking of the name is now seriously counter-productive. All carriers should be greatful for the lesson taught today.