The key to success of any business is, among else, an ability to react swiftly to the changing circumstances. Nokia's might was built upon the cellular phones, remember? Well, it's over now!
Pee, fully agree with your comments here. However, FR will need to establish exactly what is the reason for a drop in bookings, rather than rely on speculation. Despite being quite proud of Ryanair's success as an Irishman, I simply don't and will not use them anymore. No need for discussion on that one. If the reason for a drop in bookings is as suggested about customer service, this is a little more difficult to 'react swiftly to'. Hence, the importance of appropriate diagnosis.
MOL will possibly as they used to do, respond with lower prices....
EI-BUD