The self-confidence and high self-esteem voiced by some successful big enterprises could be really dangerous for them. Look at Nokia. The key to success of any business is, among else, an ability to react swiftly to the changing circumstances. Nokia's might was built upon the cellular phones, remember? Well, it's over now! A few years ago their strategy was far too conservative. As a result, just trying to survive, they will not produce mobile phones anymore.
Many of us here pointed out that there was a need for changes in Ryanair's otherwise brilliant no-frills concept. Even by searching this forum one could find some good tips and solutions. No matter if read here or elsewhere, all need for gradual transformation has been presumptuously disregarded. Well, the success story continues in spite of that, but for how long?
Recently we have observed an attempt by Ryanair to rise the level of fares. It's a logic move and probably a necessary one. However, nothing significant was done in advance to facilitate the move, to sweeten the pain felt at least by the price-conscious consumers. Constantly visible blatant attitudes make even harder to explain and motivate these rises. The (very subtle) signs of clients' annoyance could have been in fact detected much earlier.
Still far from Nokia's disaster, Ryanair cannot afford to oversleep, if the success story should continue.